© 2025
Currently an MBA student at Harvard Business School.
Interested in making AI and Anti-AI bets.
Currently an
MBA student at Harvard Business School.
Looking for 2026 summer internship
Innovation =
Desirability +
Desirability
Feasibility +
Feasibility
Viability
Viability
Desirability
What People Want
Understand who people are, what they care about, and the hidden levers that make them tick.
Coming from a design background, I take a human-centred approach to all my work. Interviews, cultural immersion, deep ethnographic research—anthropological research is my superpower as a creative.
Feasibility
What's Actually Possible
Ideas are worthless without execution. Knowing how things are made is what separates the thinkers from the doers.
I studied engineering in college to understand how to go from idea → prototype → product. At XP, that meant listing Blink-182 tickets on Tensor before building our own on-chain marketplace. At Minimal Snacks, it meant developing packaging that passed USDA guidelines while still turning heads on a crowded shelf.
Viability
What Can Make A Sustainable Business
Money matters. Viability is about designing for profitability over time. It’s about revenue models, cost structures, and aligning incentives.
While I learned some of this at Minimal Snacks, I am continuing to round out my viability skillset at Harvard Business School.
Strategy & Creative Director
2018 - 2025 Chicago
Started as a part-time intern in 2018 as the company's first employee. Joined full-time after college as Creative Director & Design Engineer. Worked directly with the CEO on brand storytelling, raising capital, and defining new product strategy.
Scaled to $2MM+ GOV from 5k+ unique customers
Founder
2021 - 2023 Chicago
Founded a superfood CPG startup as part of an entrepreneurship class. Developed an innovation strategy to reimagine every snack on the grocery store aisle, starting with beef jerky. Built manufacturing partnerships, launched on store shelves, and exited without taking any outside funding.
Design & Innovation Summer Analyst
2020 New York
Supported innovation and design teams on IKEA's sustainability-focused subscription box initiative. Created concepts that repurposed waste materials into seasonal decor or party games.
Work piloted in IKEA Canada
Brand Design Intern
2017 London
Supported the design effort for CPG clients Ben's Original and WKD Vodka. Designed advertising and press release assets that translated each brand’s identity into bold, market-ready visuals.
Looking for a PDF version?
My childhood comprised of watching Cartoon Network before school and manipulating internet capital markets at night.
When I was 9, I started a Runescape merch clan. I recruited hundreds of players to pool capital and collectively manipulate prices of in-game items on the Grand Exchange. I studied the market movements of various items, identified commodities with low supply and inelastic demand (e.g. cow hides) and coordinated mass buy-ups. When prices spiked, we sold. It was exhilarating. It was my first real lesson in leadership, coordination, and aligning incentives.
As I grew older, I realized that the most thrilling part of this wasn’t the profit we made—it was about shaping the in-game economy and watching the world evolve around it. It was the journey of being deeply curious, immersing myself in a system to learn its rules, then breaking them to disrupt the status quo.
That instinct to decode and reimagine the world became the foundation of my approach to innovation: understanding the human, the technical, and the economic dimensions, then finding ways to make them work together in unexpected ways.
It’s not enough to have a cool idea or a beautiful product; it must be something people want, something that can be built, and something that can turn a profit.
This insight has shaped every step of my education and career.
I created my own college major at the intersection of anthropological research and product engineering. I spent summers at top design agencies learning to get to the root of what people want. I helped an early-stage startup raise $6.2MM by proving it could be built and scaled. I founded, grew, and exited a CPG startup to test my own ideas in the market.
Now, I’m pursuing an MBA to deepen my ability to balance these three forces—desirability, feasibility, and viability.
In the next phase of my career, I'm looking for scale. I'm seeking a 2026 summer internship at the bleeding edge of AI, human authenticity, or both.
My mission remains the same: build the world you want to inhabit, then invite others to play in it.
Say hello:
Thanks for stopping by. Let's build something great together.